Commercial Strategy

AirTrav our affiliated companies hold extensive expertise in a broad range of commercial practice areas that can be applied to passenger and cargo airlines, airports and other transport verticals. Our expertise includes the following areas:
  • Air service development
  • Business planning including market assessments, demand and capacity modelling, and matching financials
  • Codeshare and alliance joint venture strategies
  • Customer experience journey mapping and improvements
  • Distribution negotiations and direct connect studies
  • Integrated solution for loyalty programs and revenue management to leverage personalized offers
  • Media strategies and message optimization
  • Network optimization and QSI/scenario planning tool
  • Non-aeronautical revenue optimization and concession planning
  • Revenue management evaluations including yield management tools and faring analytics
  • Sales channel management including direct and indirect
  • Self-connect program development for airports with considerable LCC and ULCC passenger flows
  • Tourism assessments measuring effectiveness of current branding, programs and sources of travellers
  • Traffic forecasting for airlines and airports
We also have access to gold standard data tools to leverage our analytical capabilities. These tools include IATA’s Passenger Intelligence Services (PaxIS), Marketing Information Data Tapes (MIDT) from global distribution systems, and subscriptions to databases of well-known aviation industry publishing houses.