Commercial Strategy
AirTrav our affiliated companies hold extensive expertise in a broad range of commercial practice areas that can be applied to passenger and cargo airlines, airports and other transport verticals. Our expertise includes the following areas:
- Air service development
- Business planning including market assessments, demand and capacity modelling, and matching financials
- Codeshare and alliance joint venture strategies
- Customer experience journey mapping and improvements
- Distribution negotiations and direct connect studies
- Integrated solution for loyalty programs and revenue management to leverage personalized offers
- Media strategies and message optimization
- Network optimization and QSI/scenario planning tool
- Non-aeronautical revenue optimization and concession planning
- Revenue management evaluations including yield management tools and faring analytics
- Sales channel management including direct and indirect
- Self-connect program development for airports with considerable LCC and ULCC passenger flows
- Tourism assessments measuring effectiveness of current branding, programs and sources of travellers
- Traffic forecasting for airlines and airports